Nike
Content strategy and UX (2013)
I helped with the Content Strategy and UX for the launch of the 2013 edition of the popular Nike Free running shoe range. This project required systematic thinking to define how best to promote the shoes within the architecture of the existing website. The final deliverable included site wide content recommendations and light wireframes detailing new interactions.
Below is a sample of my work.
Summary of user journeys
User journey
A reconciliation of the number of pages and templates to be updated on Nike.com
Key CTAs on various hero modules
Annotated wireframe
Highlighting areas within templates that will be updated
