Content strategy and UX (2013)

I helped with the Content Strategy and UX for the launch of the 2013 edition of the popular Nike Free running shoe range. This project required systematic thinking to define how best to promote the shoes within the architecture of the existing website. The final deliverable included site wide content recommendations and light wireframes detailing new interactions.

Below is a sample of my work.

Summary of user journeys

User journey

A reconciliation of the number of pages and templates to be updated on

Key CTAs on various hero modules

Annotated wireframe

Highlighting areas within templates that will be updated

Next project: Owlet