UX for Mobile App (2014)

I helped Owlet design their mobile app during the 2014 R/GA Accelerator program.

Below are Owlet’s orginal designs for the mobile app.

Owlet's original mobile app design

When I started working with Owlet, my main goal was to create a system that gained the trust of new parents. The app should provide peace of mind when things are fine but deliver strong alerts, either through notifications or use of the phone if something was not quite right.

To gain trust and to give the app personality, I anthropomorphized the logo of the owl and made it into the central guiding figure who’d help parents throughout the app, from setup through to daily insights and alerts.

Below is a sample of my work.

Mobile app wireframes


  • Cannes Innovation Lions: Gold, Creative Technology
  • Cannes Mobile Lions: Silver, Wearable Technology
  • Cannes Mobile Lions: Bronze, Utility

Next project: Ameriprise